For Make we have a full page explainer and setup process: click here
For Zapier:
1) Click here to install the app.
2) Start a new Zap and look for CuratedConnector
3) Name your connection label - Example: Account Name
4) Use an email if you want to opt in.
5) Login to Your CRM with your username/password
6) Select the correct sub-account from the list.